The four major elements that underlie brand equity are brand name awareness, brand loyalty, perceived brand quality and brand associations.

Name: The four major elements that underlie brand equity are brand name awareness, brand loyalty, perceived brand quality and brand associations.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. Brand name awareness, brand loyalty, perceived brand quality, and brand associations are considered the four key elements that contribute to brand equity.

The Four Major Elements That Underlie Brand Equity Are Brand