Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organisation's sales volume.

Question

Quizplus · Accepted Answer

Brand equity represents the added value that a brand gives to a product or service beyond the functional benefits. This added value can help a brand to capture and maintain a consistent market share, thereby providing stability to an organisation's sales volume. Therefore, the statement is true.

Brand Equity Helps Give a Brand the Power to Capture