Co-branding capitalises on the trust that customers have in both companies involved, especially when the brands complement one another in the mind of the buyer.

Question

Quizplus · Accepted Answer

Co-branding is a marketing strategy where two or more brands come together to create a product or service. It can be beneficial when the brands complement each other and have a shared target audience, leading to increased trust among customers.

Co-Branding Capitalises on the Trust That Customers Have in Both