If the Jaguar division of Tata Motors focused all its marketing efforts on professionals earning more than $250 000, it would be using a(n) __________ strategy.
A)homogeneous
B)undifferentiated
C)multi-segmented
D)concentrated
E)stratified

Question

Quizplus · Accepted Answer

A concentrated strategy focuses all marketing efforts on a single market segment or niche. In this case, Jaguar is targeting professionals who earn more than $250 000, representing a specific segment of the luxury car market.

If the Jaguar Division of Tata Motors Focused All Its