Kmart sells numerous products including clothing, toys and some packaged foodstuffs.It focuses itself as a store with everyday low prices.Kmart's advertising appears to use a(n) __________strategy to market that is __________.
A)undifferentiated; homogeneous
B)undifferentiated; heterogeneous
C)differentiated; homogeneous
D)homogeneous; differentiated
E)heterogeneous; undifferentiated

Question

Quizplus · Accepted Answer

Kmart's focus on everyday low prices and the fact that it sells a variety of products including clothing, toys and food suggests an undifferentiated strategy, meaning it does not target specific market segments. Additionally, the emphasis on low prices suggests a homogeneous targeting strategy, aimed at customers who are price-sensitive and looking for bargains.

Kmart Sells Numerous Products Including Clothing, Toys and Some Packaged