The real value of marketing research to the organisation can best be measured by:
A)its immediate impact on profits.
B)the amount of time spent on the research.
C)how much it costs.
D)improvements in the ability to make decisions.
E)the increase in sales volume or market share.

Question

Quizplus · Accepted Answer

The real value of marketing research lies in its ability to provide accurate information and insights that enable better decision making by the organization. Ultimately, this should lead to improved performance, including increased sales volume or market share. However, the impact on profits may not be immediate or directly attributable to the research, and the amount of time spent on the research or the cost of conducting it may not accurately reflect its true value. Therefore, improvement in the decision-making ability is the best measure of the real value of marketing research to the organization.

The Real Value of Marketing Research to the Organisation Can