Beck is puzzled by the recent decrease in sales at one of the Auto Barn locations for which she is the regional manager.She knows the best way to approach this problem and obtain accurate information is to use:
A)the marketing research process.
B)the opinions of store managers.
C)company sales data.
D)hypothesis testing.
E)stratified sampling of customers.

Question

Quizplus · Accepted Answer

The marketing research process is the most systematic and objective way to gather data to diagnose the problem and identify potential solutions. This process involves defining the problem, developing a research plan, collecting data, analyzing data, and presenting the findings. It is a structured approach that helps ensure the accuracy and reliability of the information gathered, and allows for informed decision making based on the data collected. Therefore, the marketing research process is the best choice for Beck to use to obtain accurate information about the decrease in sales at the Auto Barn location.

Beck Is Puzzled by the Recent Decrease in Sales at One