If Officeworks executives believe that most of the firm's sales are to businesses rather than consumers and that women are more likely to be making purchasing decisions, this would be a(n) __________ that Officeworks could test through marketing research.

Question

Quizplus · Accepted Answer

A hypothesis is a proposed explanation or prediction about a phenomenon that can be tested through research. In this case, the belief about the target market and purchasing decisions can be a hypothesis that can be tested through marketing research.

If Officeworks Executives Believe That Most of the Firm's Sales