Students from a marketing research class are involved in a project about the level of sleep, exercise and stress that individuals experience.They have decided to collect data from three different student areas on campus.When they analyse their data, they find the responses are very similar across the three areas.The students feel comfortable they have achieved which of the following with regard to their data?

Question

Quizplus · Accepted Answer

Reliability refers to the consistency and stability of research findings. If the responses from the three different student areas are very similar, it suggests that the data is consistent and stable, which means that the results are reliable. Therefore, the students can feel comfortable that they have achieved reliability with regard to their data.

Students from a Marketing Research Class Are Involved in a Project