Kathleen is the new marketing manager for the lingerie division at David Jones.For next season's planning, she needs access to data about recent purchasing patterns in the whole industry.Which type of data could be used in this situation?

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected by someone else, such as industry reports or market research studies. This type of data would be the most relevant and cost-effective for Kathleen to use in order to gain insights into recent purchasing patterns in the lingerie industry. Sampling data, quote data, primary data, and survey data would require additional time and resources to collect, and may not provide as comprehensive of a view of the industry as secondary data would.

Kathleen Is the New Marketing Manager for the Lingerie Division