Marketers of Jolt Cola implemented a telephone survey to determine the effectiveness of a recent advertising campaign.One of the questions the interviewer asked was, 'Have you ever heard of a cola with twice the caffeine of regular colas?' This is an example of a(n) __________ question.

Question

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The question only allows for two possible responses (yes or no), making it a dichotomous question. Open-ended questions allow for a variety of responses and do not limit the participant's answer, multiple-choice questions offer several options for the participant to choose from, imperative questions are commands, and declarative statements are statements, not questions.

Marketers of Jolt Cola Implemented a Telephone Survey to Determine