If marketing researchers are interested in observing group interactions during an informal, unstructured and open-ended data collection process, they should use:

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A focus group interview allows marketing researchers to observe group interactions in an informal, unstructured, and open-ended manner as participants are encouraged to freely discuss their thoughts and opinions on a particular topic or product. This method provides valuable insights into consumer behavior and attitudes.

If Marketing Researchers Are Interested in Observing Group Interactions During