Which of the following characterises a marketing information system (MIS) ?
A) An MIS is an orderly gathering of information, such as sales reports and accounting data, that is not supplied through routine reporting systems.
B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales and advertising expenses.
C) An MIS is conducted on a special-project basis when needed.
D) An MIS involves internal information collection about employees and customers.
Correct Answer:
Verified
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