Ron Bart, owner of Bart's Appliance Centre, feels that his organisation has access to a great deal of information generated both inside and outside the firm, but much of this information is currently going to waste.Apparently, Bart needs to develop a:

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Ron Bart needs to develop a marketing information system (MIS) in order to effectively collect, organize, analyze, and distribute marketing information both from inside and outside the firm. This will enable him to make better marketing decisions and improve the overall performance of the company.

Ron Bart, Owner of Bart's Appliance Centre, Feels That His