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Question 81

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Jack Watson, an MBA student at the University of Tasmania in Hobart, recently purchased a small ice-cream and frozen yoghurt business close to campus to help pay his way through the program.Even though Hobart has cold winters, ice-cream and frozen yoghurt generally sell well year-round.After two months of operation, it became clear why the previous owners had sold the business: even though it seemed to be ideally located, sales were extremely disappointing.
-Jack went to the university library and collected everything he could find on the ice-cream and frozen yoghurt industries.Which type of data did he collect?


A) Primary
B) Secondary
C) Descriptive
D) Exploratory
E) Mixed

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