In marketing research, sampling is the process of selecting representative units (a sample) from a total population and using the sample's characteristics to predict the characteristics of the total population.

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Sampling is the process of selecting a small group from a total population and using the information obtained from the sample to draw conclusions about the entire population. This is a commonly used method in marketing research to gather data and make informed business decisions.

In Marketing Research, Sampling Is the Process of Selecting Representative