Telephone surveys allow an interviewer to gain a rapport with respondents and to ask probing questions.
Correct Answer:
Verified
Q128: Customer advisory boards are small groups of
Q130: In quota sampling, all elements in a
Q131: A marketing information system provides an irregular
Q137: Results of a mail survey can be
Q142: The potential advantages of traditional mail surveys
Q146: A telephone survey is a good example
Q149: The in-home (door-to-door) interview is an example
Q156: Marketing researchers should allow for continual evaluation
Q159: Focus-group interviews are useful if the researcher
Q160: One common mistake in questionnaire construction is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents