The relationship between marketing research suppliers and marketing managers who make strategy decisions does not require ethical behaviour.

Question

Quizplus · Accepted Answer

Ethical behavior is crucial in any business relationship, including between marketing research suppliers and marketing managers. It is important for suppliers to provide accurate and unbiased data, while managers must use this data responsibly and avoid unethical tactics in strategy decisions. Failure to behave ethically can result in negative consequences for both parties and damage to their reputation.

The Relationship Between Marketing Research Suppliers and Marketing Managers Who