The main difference between marketing research and an MIS is that the MIS is an information-gathering process for specific situations whereas marketing research provides continuous data input.
Correct Answer:
Verified
Q123: The four fundamental survey methods used to
Q137: The observation method of research systematically examines
Q140: The final step in the marketing research
Q141: A marketing information system provides an irregular
Q144: The relationship between marketing research suppliers and
Q149: The in-home (door-to-door) interview is an example
Q156: Marketing researchers should allow for continual evaluation
Q158: The first step in drawing conclusions from
Q178: A database is a collection of information
Q182: Marketers can only use databases developed by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents