The main focus of a marketing information system is on
A) the coordination of external information sources.
B) classifying data into the proper information categories.
C) data storage and retrieval.
D) the accurate maintenance of inventory levels.
E) gathering information on competitive activity.
Correct Answer:
Verified
Q100: Corporate executives often prefer marketing research findings
Q101: Scenario 5.1 Use the following to answer
Q102: Scenario 5.1 Use the following to answer
Q103: Scenario 5.2 Use the following to answer
Q104: Scenario 5.2 Use the following to answer
Q106: The purpose of marketing research is to
Q107: Which one of the following best characterizes
Q108: Scenario 5.2 Use the following to answer
Q109: Scenario 5.2 Use the following to answer
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