Target marketing is a business strategy that focuses a firm's marketing efforts toward a potentially profitable segment of a larger market.

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Target marketing is indeed a business strategy that involves identifying and focusing on a specific segment of a larger market that is more likely to be interested in the company's products or services and can generate profitable returns. This approach allows companies to tailor their marketing efforts to better meet the needs and preferences of a particular group of customers and thus achieve greater sales and revenue growth.

Target Marketing Is a Business Strategy That Focuses a Firm's