The management at Slick Automotive has replaced their outdated marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Slick's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

Question

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The goal of relationship marketing is to keep individual customers over time by offering them new products that exactly meet their requirements, so the salespeople at Slick Automotive would be encouraged to spend more time contacting existing customers and satisfying their wants.

The Management at Slick Automotive Has Replaced Their Outdated Marketing