Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

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This process is known as concept testing, where marketers present the idea of a new product to potential customers and ask for their feedback on its appeal before it is produced. Prototype testing involves the creation of a sample product to test its functionality and design. Test marketing involves introducing the product to a small group of consumers to test its performance and acceptance before a full launch. Competitive benchmarking involves comparing the product with its competitors to identify its strengths and weaknesses.

Which of the Following Describes a Process in Which Marketers