________ is a process used to test consumer reactions about a product among potential users.

Question

Quizplus · Accepted Answer

Test marketing is the process of introducing a product to a specific market to observe and test consumer reactions. This helps to identify any issues or needed improvements before a full-scale launch to the larger market. Pro forma branding refers to creating a brand identity and analyzing its potential success, while virtual design and prototype refer to the creation and testing of a pre-launch product model.

________ Is a Process Used to Test Consumer Reactions About