Exploring ________ data first helps marketers minimize marketing research costs.

Name: Exploring ________ data first helps marketers minimize marketing research costs.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected by someone else for a different purpose. By exploring this type of data first, marketers can gather insights without incurring the cost of conducting primary research such as focus groups or personal interviews.

Exploring ________ Data First Helps Marketers Minimize Marketing Research Costs