Which of the following represents a technique used to obtain primary data?

Question

Quizplus · Accepted Answer

Conducting personal interviews with potential customers is a technique used to obtain primary data as it involves collecting first-hand information directly from the source. Option A is incorrect as gaining access to an unpublished government report would be considered secondary data. Option C is incorrect as establishing a database to store and cross-index articles from leading academics and researchers would also be considered secondary data. Option D is incorrect as reviewing best-selling trade books and textbooks would be considered secondary data as it involves using previously published information.

Which of the Following Represents a Technique Used to Obtain