Worlds of Fun is preparing to open its newest theme park in Shanghai. Once open, the marketing department will be collecting lots of information on what customers want while they are at the park. The marketing research team for Worlds of Fun will create original surveys with targeted questions to help collect reliable information. This type of research is described by marketing professionals as the collection of

Question

Quizplus · Accepted Answer

Primary data is the collection of original information, by creating research techniques unique to this particular study. The creation of a survey is one type of primary data.

Worlds of Fun Is Preparing to Open Its Newest Theme