The most important technological change likely to affect the marketing success of many firms is the

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The growth of consumer databases, blogs, and social networking sites allows firms to collect and analyze data on their target market and engage with them directly through social media. This technology has revolutionized the way firms can tailor their marketing efforts and communicate with their customers, making it a crucial factor in marketing success. The other options listed may be important factors as well, but are not as significant in terms of affecting overall marketing success.

The Most Important Technological Change Likely to Affect the Marketing