The job performed by brand managers
A) is mainly concerned with the promotion of the entire product mix of their firm.
B) involves broad responsibilities for the marketing of a specific brand or product line.
C) is likely to become less important in firms that utilize the Internet.
D) focuses more on the pricing and promotion of established goods than on the development of new products.

Question

Quizplus · Accepted Answer

Brand managers have responsibility for the entire marketing mix for a given brand or product line. This responsibility includes overseeing the development of products as well as decisions about placement, pricing, and promotion.

The Job Performed by Brand Managers