As marketing manager for a newly created software company, Katrina is deciding whether to hire a company sales force. To make this decision, Katrina needs to consider whether

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Hiring a sales force can be costly for a new software company, so it is important for Katrina to analyze whether the benefits of having a sales force outweigh the costs. This involves weighing the potential increase in sales and customer relationships against the expenses of salaries, benefits, training, and tools for the sales team, as well as considering alternative sales methods such as online advertising and attending trade shows. Ultimately, the decision should be based on the company's goals and resources.

As Marketing Manager for a Newly Created Software Company, Katrina