__________ refer(s) to the process by which consumers select, organize, and interpret information.
A) Attitude
B) Learning
C) Perception
D) Values
E) Consumption

Question

Quizplus · Accepted Answer

Perception refers to the process through which consumers identify, organize and interpret information to create a meaningful picture of the world. This process is influenced by various factors such as personal experiences, motivation, values, and beliefs. Perception influences how individuals understand and react to marketing messages, products, and brands.

__________ Refer(s) to the Process by Which Consumers Select, Organize