Among the factors affecting the consumer decision-making process is / are __________, the way consumers spend their time and money to live.
A) lifestyle
B) conspicuous consumption
C) the demonstration effect
D) external validation
E) life standards

Question

Quizplus · Accepted Answer

Lifestyle refers to the way consumers spend their time and money to live, and it has a significant impact on their decision-making process. Understanding a consumer's lifestyle can provide insights into their values, interests, and priorities, which can inform marketing strategies and product development. Factors such as income, geography, family structure, and social class can all influence a consumer's lifestyle.

Among the Factors Affecting the Consumer Decision-Making Process Is