Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a __________ growth strategy.
A) segment development
B) market development
C) market penetration
D) diversification
E) product development

Question

Quizplus · Accepted Answer

Adrienne is seeking to increase sales and market share in her existing market with the same product line, which is called market penetration.

Adrienne Decides to Add New Sales Representatives and Increase Advertising