After conducting STP analysis for her custom auto parts store and developing strategies for each of the four Ps, Monique now has to make _____________ decisions.
A) competitive response
B) resource allocation
C) product line
D) market growth
E) mission statement

Question

Quizplus · Accepted Answer

Resource allocation refers to the process of distributing limited resources among different business activities. After formulating strategies for each of the four Ps, Monique needs to decide how to allocate her resources to effectively implement those strategies. This includes deciding how much to invest in marketing, hiring employees, sourcing inventory, and other aspects of running her business.

After Conducting STP Analysis for Her Custom Auto Parts Store