For Years, When Considering New Products, Marketers at Celestial Seasonings

For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25-50-year-old, educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary

A) demographic segment.
B) positioning.
C) SBU.
D) target market segment.
E) sustainable competitive advantage.