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Understanding the Causes of Performance, Regardless of Whether That Performance

Question 56

Multiple Choice

Understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm's goals


A) enables firms to make appropriate adjustments.
B) allows managers to demonstrate their effectiveness.
C) offers insights into value-based pricing.
D) should be followed by eliminating underperforming SBUs.
E) allows firms to better assess customer loyalty.

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