Over the past few months, Juan and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products. Finally, they developed the products, prices, distribution and promotion that should appeal to each of those target markets. In doing so, Juan has also identified what he believes is an advantage his competitors cannot match. Juan and his colleagues have been developing
A) a business mission statement.
B) a strategic vision.
C) team-building exercises.
D) a marketing strategy.
E) competitive assessments.

Question

Quizplus · Accepted Answer

Juan and his colleagues have analyzed the current business situation, identified target markets, and developed products, prices, distribution, and promotion, which are all elements of a marketing strategy. Additionally, Juan has identified a unique advantage that his competitors can't match, which is also a component of a marketing strategy. Therefore, the best choice is D, a marketing strategy.

Over the Past Few Months, Juan and His Colleagues Have