Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to providing fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store has created a ___________________ to create and deliver value and to develop a sustainable competitive advantage.
A) segmentation strategy
B) set of metrics
C) market development strategy
D) diversification strategy
E) macro, or overarching, strategy

Question

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Gerald's Tire Store has established a macro-level, overarching strategy of providing fast, courteous service in a clean, professional-looking environment. This strategy has helped the company create and deliver value to customers and develop a sustainable competitive advantage. The fact that they have been using this strategy for over 40 years and have expanded to 15 outlets shows that it has been successful.

Gerald's Tire Store Sets Itself Apart from Competitors by the Extra