After exchanging greetings in an initial sales call,the first goal of a sales presentation is to

Question

Quizplus · Accepted Answer

The first goal of a sales presentation should be to create interest in the customer's mind. It is important to get the customer engaged and listening to the benefits of the product or service being offered. Once interest is generated, the salesperson can move on to presenting alternatives, estimating costs, and eventually closing the sale. However, without creating interest, those later stages of the sales process may never happen.

After Exchanging Greetings in an Initial Sales Call,the First Goal