One of the potential benefits to a firm of introducing new-to-the-world products or services is:
A) cost savings.
B) late majority marketing.
C) a greater market share that can be held over an extended period of time.
D) the ability to avoid paying pioneers for new product development.
E) all of these.

Question

Quizplus · Accepted Answer

Introducing new-to-the-world products or services can lead to a greater market share that can be held over an extended period of time. This is because the firm is able to establish itself as a pioneer and gain a competitive advantage in the market. The other options (A, B, D, and E) are not accurate or relevant to the benefits of introducing new-to-the-world products or services.

One of the Potential Benefits to a Firm of Introducing