Early personal computers cost several thousand dollars, allowing competitors
A) to focus on creating demand for their brand.
B) to promote alternative brands in that product category.
C) to spend less on introductory advertising.
D) to focus on making improved versions.
E) to introduce lower-priced alternatives.

Question

Quizplus · Accepted Answer

The high cost of early personal computers allowed competitors to introduce lower-priced alternatives to appeal to customers who couldn't afford the expensive models.

Early Personal Computers Cost Several Thousand Dollars, Allowing Competitors