Bob and George live in the United States. Bob recently asked for George's cell phone number, but George said he didn't have one. George would probably be considered a(n) __________ in the diffusion of innovation process.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Question

Quizplus · Accepted Answer

Laggards are the very last group in the diffusion of innovation process to adopt a new product or technology. They are typically resistant to change and may not see the usefulness of the innovation. The fact that George doesn't have a cell phone number implies that he is not only not using the latest technology, but that he may be resistant to it.

Bob and George Live in the United States