Which of the following is LEAST likely to be a source of ideas for new products?
A) R&D efforts
B) licensing technology
C) consumer research
D) geodemographic segmentation
E) brainstorming

Question

Quizplus · Accepted Answer

Geodemographic segmentation is a method of classifying people based on their location and demographics. While it can provide insights into consumer behavior and preferences, it is not a direct source of new product ideas. R&D efforts, licensing technology, consumer research, and brainstorming are all more likely to generate new product ideas.

Which of the Following Is LEAST Likely to Be a Source