The diffusion of innovation theory focuses on:
A) the geographic boundaries of innovation.
B) the relationship between pioneer brands and imitators.
C) the psychological traits of innovators.
D) the rate at which consumers are likely to adopt a new product or service.
E) all of these.

Question

Quizplus · Accepted Answer

The diffusion of innovation theory focuses on the rate at which consumers are likely to adopt a new product or service. This theory examines how quickly different groups of people adopt new ideas or technologies and identifies the factors that influence their adoption. While geographic boundaries, pioneer brands, imitators, and psychological traits are all relevant to innovation and adoption, they are not the primary focus of the diffusion of innovation theory.

The Diffusion of Innovation Theory Focuses On