Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for a new beach resort.You are engaged in ________________,a form of new idea generation.
A)R&D
B)licensing technology
C)consumer research
D)geodemographic analysis
E)brainstorming

Question

Quizplus · Accepted Answer

Brainstorming is a form of new idea generation where a group of people come up with creative ideas without any constraints. In this scenario, the group is trying to come up with names for a new beach resort, making brainstorming the most appropriate choice. R&D (research and development) is not relevant to this situation, nor is licensing technology or geodemographic analysis. While consumer research could be used to gather information about what potential visitors might find appealing in a beach resort name, it is not the same as the collaborative brainstorming process.

Suppose That You Work for an Advertising Agency and Are