Zappos.com, an online shoe store, worked to overcome the problem of new product __________ with its easy, no-hassle return procedure.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) trialability

Question

Quizplus · Accepted Answer

New product trialability refers to the ease with which customers can try out a new product without a lot of effort, expense, or risk. Zappos.com overcame this problem with its easy, no-hassle return procedure, which allowed customers to order shoes online and return them for free if they didn't fit or weren't what they expected. This made it easy for customers to try out new shoes without having to worry about the risk of not being able to return them if they didn't like them.

ZapposCom, an Online Shoe Store, Worked to Overcome the Problem