Samples are often used for new products when __________ will influence the diffusion of the product.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) trialability

Question

Quizplus · Accepted Answer

Samples allow consumers to try out the product, which is directly related to trialability, one of the factors that influence the diffusion of the product. The other factors listed (relative advantage, compatibility, observability, and complexity) do not specifically require the use of samples for their influence on diffusion.

Samples Are Often Used for New Products When __________ Will