Barbara is using a test model of her firm's new inline skates to see whether they work according to the design specifications. Barbara is involved in
A) test marketing.
B) product launch.
C) alpha testing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

Barbara is involved in alpha testing, which is the internal testing of a product using a prototype or a test model.

Barbara Is Using a Test Model of Her Firm's New