When conducting exploratory concept testing for her firm's new Internet anti-piracy software, Dee knows the most important question is
A) how long it will take to bring the software to market.
B) whether respondents would purchase the software if it becomes available.
C) who will determine the price to be charged.
D) where the product should be sold.
E) which computer trade show will be used to introduce the product.

Question

Quizplus · Accepted Answer

The most important question in exploratory concept testing is whether potential customers would be interested in purchasing the product. Therefore, choice B is the best answer. Choices A, C, D, and E are important considerations as well, but they are not as critical as determining customer interest in the product.

When Conducting Exploratory Concept Testing for Her Firm's New Internet