Ron sells commercial-grade tools to building contractors. Whenever he visits his customers, he looks to see whether they are using his tools for other tasks or have modified the tools for some other purpose. These customers are __________, who can provide ideas for new and improved products.

Question

Quizplus · Accepted Answer

Lead users are customers who are ahead of the curve in terms of using a product or service. They are often experts in the field and can provide valuable insights into product improvement or new product development. In this case, Ron's customers who are modifying or using his tools for other tasks are likely lead users and can provide ideas for new and improved products.

Ron Sells Commercial-Grade Tools to Building Contractors